Television and values perceived by adolescents: cross-cultural and gender differences

The perception of values during adolescence continues to generate questions that are further broadened when the contextual patterns of the target groups change and the analyses are conducted with the gender variable in mind. The aim of this paper was therefore to explore differences in the values perceived by adolescents in the character of their favourite television show in accordance with cultural origin and gender. The sample comprised 1221 Latin American, Irish and Spanish adolescents aged between 14 and 19 years. The instrument used was the Val. Tv 0.2 questionnaire, which is an adaptation of the scale developed by Schwartz. Our findings indicate that cultural differences are greater than those associated with gender. Girls scored higher than boys in all values except power, in which boys scored higher than girls..

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Cuervo, S. L., Medrano, C., & Aierbe, A. (2016). Televisión y valores percibidos por los adolescentes: diferencias transculturales y de género. Educación XX1, 19(2), 383-404.